Getting your name out there!

January 24, 2008 at 3:09 am | In Advertising |
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Here are some more ways to get you name out there.

Giveaways- I love doing giveaways on blogs and websites! I have learned a lot about how to do these and where to do these.

Basic guideline:

  • How much can I afford to giveaway a month? $20 worth of product or $10 worth of product?
  • What am I going to do with the leads this will generate? Send samples, call, email, etc.
  • How will I get the participant’s information? I need emails at the very least.
  • How will I get them to my website to look at my products?
  • Does this website or blog get nice traffic? $20 is a lot to giveaway for just 3 participants, it has to even out.

Since 1 jar candle is worth $20 in retail value, I am essentially paying $20 for this giveaway. I say about 30 participants is nice outcome. I am paying around $20 for 30 leads that I know love candles.

I usually offer a free  scnet sample in the scent of their choice. They email me with the scent they want and I now have: email, address and phone number of all 30 leads.

 I can almost bet they will purchase from me in the future, most are extremely glad to get a sample and can’t wait to smell them. I am getting my name out to places all over America for a small price. And most websites/blogs will leave your contest in the archives for years so the advertising essentially never ends.

This is MY winner in getting leads, but yours may be different depeding on your product.

Here is a list of 118 ways to advertise offline you can look at it for more ideas. The 3 I discussed are the most popular and the ones I have the most knowledge about. As I go along I will give my 25 cents worth on different ways to advetise.

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