Is your product for everyone?
April 14, 2008 at 11:18 am | In Advertising, How do you do it?, Motivation | 1 CommentTags: Advertising, Mia Bella, target market, work from home business
Hey!
I should be packing but of course I am not…..it’s all about priorities people.
Anyway, I was reading an email I received that was talking about why Mia Bella’s Candles are “gourmet” or more so, why they are labeled as gourmet. It stated because our candles were for the “candle connoisseur”. I have read this before when different people were speaking about where to find potential customers and such. So I started thinking, how do you know who your market is or whatyour target market is? Is it possible that people who don’t do well in retailing are just targeting the wrong customers? Then, I was like is that even possible to have a “wrong” market, because they (the smart marketing people) say that everyone isa potential customer or business partner and don’t judge.
Well, I have drawn my own conclusions on the matter.
Conclusion #1: You do have a target market or particular market of people that would be ideal for your product.
Conclusion #2: You shouldn’t judge. You should offer your product or service to all but, be able to weed through those who will buy and those who are just pulling your leg. In other words don’t spend all your time on nickels when you could be catching dollars.
Conclusion #3: Price! Different people can afford and will pay for different things. Some people are bargain shoppers and will not pay retail for anything no matter how great or “ideal” it is for them, they believe they can find the same quality or quantity for $5 less or 25% off at Wal-Mart or something.
What I have learned that you have to do is make your product or service available to all people, no matter what. I see billboards for $100,000+ homes in lower income neighborhoods, they may not be able to afford that house now, but they may in the future and that’s what counts.
Compare your prices not only to others in your industry online, but also in the stores that you normally shop in. Is your product double or triple the price of similar products? For me, our candles are triple the prices of the candles in Wally World or any other bargain store. Double the price of candles in other stores as well. But, they are the same price as one of the leading candles in America, so I know my customer base exists in my city since they have a store here.
Now lets say I sold candles that cost $40 or so a jar. I don’t have any shops around me that sell candles for that price. The leading candle company in my city sells candles, for half that. Where am I going to find my customers? Who are my customers? Do you see how candles at this price would be a bit harder to sell in my city?
But, if I lived in ”celebrity city”, California, where most things cost an arm and a leg, I could get away with probably selling my candles for $50 a pop in the right stores. That wouldn’t fly here where I live, we are not that high class.
So maybe if you are someone who is not doing so well retailing your particular product or service you should check your prices. See if people in your area can afford your products. If they can’t that doesn’t make them unaffordable to all, just in your city. You will probably have to advertise in other areas.
Hope this helps answersome questions!
Thanks for reading!
Jarmelia Ladson
Do you have a schedule? You are porbably going to need one!
February 26, 2008 at 12:33 pm | In How do you do it?, Motivation, Starting Out | 2 CommentsTags: making a schedule, running a business, stay at home moms
A question that seems to be asked a lot to WAHMs (work at home moms) is, “How do you do it”. Meaning, how do you work, clean, feed your family and still get to bed at a decent hour. Well, it isn’t easy running a business no matter if your at home or outside of the home. But, I think working from home is a tad bit more challenging, mentally. You can’t exactly leave your work at work, it kind of follows you all day!
The answers to this question have all been about making a schedule. I don’t currently have a schedule, I will confess, but I do see that I need one. It is so easy to get sidetracked and forget about the emails, the phone calls or desk cleaning you need to do.
Here are some questions you can ask yourself to help out with the day to day stress and aid in making a schedule:
Do I like working in the morning, afternoon or night?
This will give you the foundation for your work schedule. It will allow you to plan all other activities around this time.
How many hours do I really need to work a day?
Figure out how long it really will take you to email, call, make products, fill orders or whatever else. I think the average range is 4-6 hours to do all of that. But to make calls and answer emails, that should really only take about 2 hours or so. Also, see if you can arrange certain duties for certain days, like ship orders on Mondays and Wednesdays and so on.
Can this time be broken up into sections?
If you have small children 4 straight hours at the computer may be near impossible. So, try and see if you can email in the morning, make phone calls during nap time, and make samples or fill orders in the evening. Give each about 1-2 hours, if possible.
I find that breaking up a work day, helps me to feel like I am in control of my schedule. I think it is especially important to have a cut off time. I know it is hard, when you are a night owl, but, it would help a lot to have a definite Start Time and Finish Time much like an open and close time like regular businesses. I am sure your customers will understand that you can’t always be available. What business do you know of that is always available? I don’t know of many…..
Make sure you are not running yourself ragged by always having to make deadlines by the skin of your teeth or constantly have to work late nights. It is not healthy or beneficial long term to be stressed out this way.
Make time to eat meals!
I know this may sound like a, DUH! to some of you, but it is really easy to grab a bag of chips, throw the children a sandwich and keep working but, that isn’t healthy. Insert lunch breaks into your schedule to eat with your children and leave the computer. Go sit at he kitchen table and take your time. I think 45 mins to an hour is sufficient time to prepare a lunch and just relax a bit.
I have a bad habit of waking up and then jumping on the computer to check emails! This has really taken a toll on the things I eat for breakfast. If you do this as well, try waking up earlier to give yourself time to make a wholesome breakfast and prepare your mind for the day. Let’s say you want to start work at 9:00 AM, well then at least give yourself an hour start by waking up a 8:00 AM. This is what we would do if we worked outside the home and I know it helped me get prepared for the day.
Even though we work from home, we have to treat our businesses like real jobs. Use your imagination and pretend you are getting ready for work, get dressed and fix your hair, please brush your teeth and welcome the day. Taking time throughout the day to organize thoughts and relax, helps to clear the mind and makes the day go a bit slower.
Hope these tips help you! I will keep you updated on my working habits , stay tuned!
Thanks for reading,
Jarmelia Ladson
Get organized woman!
February 24, 2008 at 10:44 pm | In How do you do it?, Motivation | Leave a CommentTags: cleaning, office space, organizing, WAHM, work from home
I have to get organized before I lose my sanity! I don’t know how some people work all day and keep their desk/office space clean! I would take a picture of my desk for a before and after, but I will not embarass myself like that!
I not only need to clean my desk, but also my inbox. I need to organize my emails and put them all in one spot. There will be weeping and gnashing of teeth while I do that…..
I won’t technically say my office space looks like this : A pure mess
But, I do want it to look like this: Inspiration
I need shelves, a new desk, more storage tubs, binders, baskets, and little holder thingys for trinkets. I will be getting all these things from Wal-Mart, I don’t shop elsewhere unless, unless nothing, I just don’t shop anywhere except Wal-Mart! I don’t see how people can not love this store, groceries and furniture in the same place, come on man.
But anyways, I am on a mission, as corny as it sounds, to clean up my office space and inbox. Please do not wait on me to clean my inbox and come back and hoop and hooray because you will waiting a sweet forever on that one. So much for the mission, huh?
This website made me laugh! They even tell how to organize your organizing! I know their desks would pass the white glove test. But, if you come near my desk with a white glove, white pair of pants or white shirt you will be walking away with candle wax particles all over you! Not to mention that there isn’t a spot available on my desk to wipe your finger…….
I have so much to do this week, I just can’t afford to be unorganized. I have emails to send, people to call and packages to ship! That’s just what I have to do tomorrow!
Please if you can find it in your hearts, clean a space on your desk for me or at least help me clean a space on mine.
I need to get ready for bed, but I know once I go to sleep I will have no choice but to wake up and clean my desk that looks like it was hit by hurricane Katrina’s sister .
Oh the things I confess on the world wide web! My grandmother would catch a migraine at the site of my desk and her blood pressure would sky rocket. So I am trying to spare her of these things about her grandbaby…..if she only knew about the unclean skeletons in my closet.
You all have a nice night dreaming of raindrops and chocolate or whatever, while I have nightmares about having to clean my desk….
Jarmelia Ladson
http://www.mbgourmetcandles.com
Enter to win a free candle!
I am no longer being lead astray..
January 31, 2008 at 6:07 pm | In How do you do it?, Motivation | Leave a CommentHave you heard about Dani Johnson? Of course you have. I have as well. I also signed up to FREE to recieve emails and listen to her training calls, but then I deleted my account made a mistake when pushing buttons on the computer. I am so smart aren’t I?
But, I was guided right back to her after I went astray. I felt like the Prodigal Son, minus all the betrayal and such, just the being lead back part.
Dani Johnson is a great coach and speaker! If you need confidence or some direction. which am I sure you do, please go to her website and listen to her 1000s of FREE audio.
Did I mention it is all FREE? Get over to Dani Johnson, ASAP! Please, for your sake and mine.
Here is the link to this website and please do not cry when the page loads out of sheer enjoyment and feelings of thankfulness that you have found her. Yes, her website is that great if not greater. Go now: www.danijohnson.com
Jarmelia Ladson
Interview- Kim at Little Ladybug Designs
January 27, 2008 at 10:52 pm | In How do you do it?, Motivation | 1 CommentTags: interviews, Interviews with other WAHMs, little ladybug designs, WAHM, work at home
I got the opportunity to interview Kim, who is fairly new to the WAHM world. The first time I went on her website, I think I clicked on every link she had! Her invitations and announcements are so adorable. I can really tell she has a love for her craft and has a genuine heart.
My interview with Kim:
Me: Why do you work from home as opposed to working a regular 9-5? What is your why?
Kim: I knew when I became a mother that I would want to stay at home and raise my child. I love being able to be here for her and watch her grow up. I have always wanted to own my own business and be able to do what I love to do. I love being able to set my own hours and have the ability to sit in front of my computer and just design.
Me: What type of challenges have you faced while working from home?
Kim: I have had to learn that not everything has to be done all at once. My family is the number one priority.
Me: How did you overcome these challenges?
Kim: I have started making lists of what needs to get done in terms of the business and give myself deadlines on when I should get them done. This has helped me to stay focused and organized.
Me: What have you learned about yourself since becoming a business owner?
Kim: Since becoming a business owner I have learned that I have the ability to do anything I set my mind to.
Me: How have you grown as a woman?
Kim: I am the first to say that I am very hard on myself but this business has shown me that I have a lot of strengths. My overall self esteem has definitely gotten stronger.
Me: What type of business do you have? What do you sell or promote?
Kim: I specialize in making custom photo adoption & birth announcements, baby shower & birthday invitations, thank you cards, video montages (photo slideshows set to music), & more. I sell these products in my online store. Here
Me: What makes your business different from the other businesses in your particular category?
Kim: I believe that my designs are unique and modern. I also pride myself in having excellent customer service. I want my customers to be 100% satisfied in their final design. I will work with them until it’s perfect.
Me: How have you advertised your business?
Kim: All of my advertising comes from networking and word of mouth. I have participated in link exchanges and I hand out my business cards. I would like to participate in baby fairs and craft shows. I also have a friend who has offered to take flyers, business cards, and samples of my work to hand out and display at a show she is exhibiting at.
Me: What would you say to someone who was about to give up on owning a business and working from home?
Kim: I would say not to give up. Owning your own business takes a lot of hard work but if you put forth the effort you will succeed. When a customer says that they love the card that I made for them I realize that it is all worth it.
Me: How would you encourage them to keep pushing?
Kim: I would be supportive, listen to them, and offer to help them in anyway that I can.
Kim
Little Ladybug Designs
http://www.littleladybugdesigns.com

Thanks Kim!
Staying healthy and working from home
January 26, 2008 at 6:50 pm | In Motivation, health | Leave a CommentTags: drining water, exercise, fitness, gaining energy, health, working from home

I know this may seem a bit “off topic” but it isn’t.
As women working from home we often spend long hours in front of the computer. I know for me personally, I sometimes spend up to 10 hrs a day on the computer.
Since I started working from home, I have noticed a lack of energy, a bit of weight gain, and I have some bad eating habits. I think this problem is common among women who work from home, due to not moving around much. We aren’t burning off the food we take in. I decided to start doing something to change this, here are some things I have adapted into my lifestyle.
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Drink half my body weight in water, everyday. This helps to contstantly flush toxins out of my system.
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Eat 3 meals a day and not eat past 10pm. I have been known to snack here and there and then eat really late at night after all my work was done.
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Don’t drink coffee at night! Duh right! But I am known for this and its starting to catch up with me really quickly.
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Eat salads and other vegetables at least once a day. If I don’t get to a salad I eat a fruit cup or something. I never noticed how much I don’t eat vegetables and that can’t be healthy.
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Work in blocks of 3 or 4 hours at a time and then take a break to eat, or just relax.
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Do Pilates or another exercise routine every morning.
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Wake up early, I try not to get up later than 8:30 AM.
Doing these things has helped me stay focused and feel better about myself. I feel more refreshed and clear headed.
Try some of these things if you want and tell me how they work out for you!
Why doesn’t everyone succeed at working from home?
January 25, 2008 at 3:26 pm | In How do you do it?, Motivation | Leave a CommentTags: encouragement, going back to work, working from home

So on this website I frequent called WAHM, they have a folder for business people to converse and share information. Well, I keep seeing the same questions and topics related to “What makes people succeed in a Home Based Business?” and “Why do some make it and some don’t?” This question seems to be on a lot of people’s mind, so I will take upon myself to answer it. Ahem.
Well I can’t answer it, I tried but all I can do is give my opinion on it. So here is my view point on it all. Sorry to let you all down..
Why do some succeed in working from home and others go back to 9-5?
First, I don’t believe anyone is a failure, nor do I think anyone can fail at working from home. We all work from home for our own reasons and all have our own goals. There is no guideline to follow that says if you are not on this level of your business in 3 months you fail. That is not the golden rule. So, even-though someone may fail by our standards, who are we? Our standards should only count for ourselves and no one else.
Just because something doesn’t work out doesn’t mean you failed at it. I don’t think it is very encouraging for people to hear, “If you have to go back to a 9-5, you are a failure!” I wouldn’t say that to anyone.
So why doesn’t working from home work for a lot of people? Depends on the person and their individual situation. It could be bad timing, money, stress, family or other influences that may cause someone to leave a business. None of us are an island and we all have things going on our lives that we can’t always just shake off and put on the backburner.
No matter why someone leaves, I think we all should remember that there are 2 sides to every story. For all the success stories and top achievers, there will always be those who don’t make it that far. For all the positive things about a company, there will always be some negatives. No company is perfect. So no matter what we believe about our companies, everyone isn’t going to agree, in fact a lot of people won’t think our companies are the best.
Just live your life and try to be encouraging to others along the way. Having a big business with lots of moola is no fun without friends and family to share it all with. If you drop all your friends in the beginning and step all over people to get to the top, you probably won’t stay there very long.
Why don’t I lay in bed today and relax, kick back, sip a margarita, isn’t that what this is all about?
January 24, 2008 at 6:38 pm | In Motivation | Leave a CommentTags: being a better person, Motivation, working from home
This post is about something we all need every once in a while, Motivation.
We love our products, we love working from home but, lets face it, sometimes we get complacent or lax in advertising, calling leads, emailing prospects or in just running our businesses in general.
Here are some tips to help you stay motivated:
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Write down “why” your in your particular business, to most this is their “why?”
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Do you have any goals you can set for yourself? If you have already set goals how far along are you in reaching them?
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Do you have confidence in yourself and in your business plan? If not, go over the compensation plan and the basic ins and outs that you would send someone who had just signed up with you. Remind yourself of all the positives you saw in this business when you joined.
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Make a schedule. It doesn’t have to be hour by hour, it can be day by day or month by month, of things you want to get accomplished in a year’s time. Stay on schedule.
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Take action. Get off your fannie and get moving, make samples, write emails, call prospects who have your information sitting in their junk drawer, remind people about you and find new people to tell.
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Rearrange your office or your website. Looking at the same things day in and day out can be boring and tiring, so keep it FRESH.
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Last but not least- Fix you hair, brush your teeth, change out of your pj’s and into your usual “Wal-Mart” attire and eat a nice balanced meal every morning. This will help you to feel alert and get in a “working” mode, because if your in the “comfy” mode you will die out fast.
Just keep in your mind that even-though you work from home, right next to your humongous California King sized bed or big comfy cushiony couch, this is still serious business. It has the potential to make you financially free and who wants to play around with that kind of investment?
I have played with it for long enough…..
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